Creative Journal:
In this online journal, Charlie delves into the concepts, challenges and processes behind her shoots. Exploring lighting techniques, client direction and atmosphere while also sharing the creative journey behind the work.
Bluebella SS25 Campaign.
Having collaborated with Bluebella on multiple projects, I was thrilled to be invited to work on their SS25 campaign. My approach focused on using lighting to craft bold shapes and shadows, enhancing the bright, summery feel of the collection.
For this shoot, we worked across four distinct sets, incorporating varied styling to ensure each image felt unique while maintaining a cohesive aesthetic. I also introduced backlighting in some shots to create sharper highlights, adding depth and dimension to elevate the atmosphere and showcase the product’s intricate details.
A huge thank you to the Bluebella team for having me on board, I truly enjoyed working on this series of aspirational images that bring together my skills and expertise in still life and interiors photography.
To explore more from this shoot, please visit my Still Life page to view the series in full.
Set Designer and Stylist: Juliet Caswell
Freddie’s Flowers Mothers Day Campaign.
This year, 2025, I have been working closely with the wonderful team at Freddie’s Flowers, producing aspirational and highly creative lifestyle imagery. A particular favourite project for me, included their Mother’s Day Campaign where we shot on location in East London for two days.
In this shoot I mixed natural light with studio flash, taking inspiration from the space while adding elements of my own lighting to control the creative and elevate the imagery. We moved around the house, utilising every space from the kitchen, bedrooms, Hallway, Living room etc. This allowed us to create fresh and enticing imagery conveying the special and joyful moments that flowers bring all around the home.
To explore more from this shoot, please visit my Interiors page to view the series in full.
Stylist and Floral Stylist: Freddie Garland
Producer: Bryanna Kelly
BTS:
Bluebella Christmas Campaign.
Earlier in 2024, I had the pleasure of working with the brilliant team at Bluebella to produce a striking selection of product imagery for their Christmas Campaign.
With the model photography already completed, the focus was on crafting still-life shots that seamlessly complemented their themes, ensuring cohesive visuals across social media, PR and their website.
Drawing inspiration from their existing content, we carried forward key elements including dramatic lighting techniques, dapple and window effects, while maintaining a strong emphasis on the overall mood and atmosphere.
To explore more from this shoot, please visit my Still Life page to view the series in full.
Stylist: Holly Isabella
Sainsbury’s Drinks Booklet.
Working together, with Agency 7C3, I photographed Sainsbury’s Christmas in-store booklet, showcasing a range of festive drinks and nibbles designed to inspire audiences during the holiday season.
A particular focus for the client was to create dramatic and dynamic bursts of light throughout the series, complemented by soft fairy lights in the background, to evoke a warm glow and capture the festive spirit.
These images were especially technical, involving multiple layers. First, capturing a ‘hero’ or main shot, then meticulously diffusing each bottle or glass to remove hard glares. As well as adjusting the focus, which would bring out a soft glow from the fairy lights. And then compiling these parts in post production to create a strong series of imagery that aligned with the client’s vision.
To explore more from this shoot, please visit my Drinks page to view the series in full.
Studio: Smoke House Studios
Food and Drinks Stylist: Holly Cowgill
Props Stylist: Morag Farquhar
Art Direction: 7C3
Penelope Chilvers, Duke Street Store.
Over the past year I have had the pleasure of photographing a number of Penelope Chilvers stores, capturing their revamps by the talented team at Studio Raff.
As these are stores they did pose some constraints with the stores open and operating while we worked. We therefore started early and arrived when the store was still closed to capture the wide shots. When the store did need to open we then only had the detail shots left to capture which created minimal disruption to their business and customer experience.
I also opted to capture the spaces with my studio lighting, this allowed me to control the lighting and create a natural aesthetic; rather than using the shop lighting which would of added double shadows and colour tones to the imagery.
To look through the rest of the imagery from this shoot, please visit my Interiors page.
