Creative Journal:
In this online journal, Charlie delves into the concepts, challenges and processes behind her shoots. Exploring lighting techniques, client direction and atmosphere while also sharing the creative journey behind the work.
Bluebella Christmas Campaign.
Earlier in 2024, I had the pleasure of working with the brilliant team at Bluebella to produce a striking selection of product imagery for their Christmas Campaign.
With the model photography already completed, the focus was on crafting still-life shots that seamlessly complemented their themes, ensuring cohesive visuals across social media, PR and their website.
Drawing inspiration from their existing content, we carried forward key elements including dramatic lighting techniques, dapple and window effects, while maintaining a strong emphasis on the overall mood and atmosphere.
To explore more from this shoot, please visit my Still Life page to view the series in full.
Stylist: Holly Isabella
Sainsbury’s Drinks Booklet.
Working together, with Agency 7C3, I photographed Sainsbury’s Christmas in-store booklet, showcasing a range of festive drinks and nibbles designed to inspire audiences during the holiday season.
A particular focus for the client was to create dramatic and dynamic bursts of light throughout the series, complemented by soft fairy lights in the background, to evoke a warm glow and capture the festive spirit.
These images were especially technical, involving multiple layers. First, capturing a ‘hero’ or main shot, then meticulously diffusing each bottle or glass to remove hard glares. As well as adjusting the focus, which would bring out a soft glow from the fairy lights. And then compiling these parts in post production to create a strong series of imagery that aligned with the client’s vision.
To explore more from this shoot, please visit my Drinks page to view the series in full.
Studio: Smoke House Studios
Food and Drinks Stylist: Holly Cowgill
Props Stylist: Morag Farquhar
Art Direction: 7C3
Penelope Chilvers, Duke Street Store.
Over the past year I have had the pleasure of photographing a number of Penelope Chilvers stores, capturing their revamps by the talented team at Studio Raff.
As these are stores they did pose some constraints with the stores open and operating while we worked. We therefore started early and arrived when the store was still closed to capture the wide shots. When the store did need to open we then only had the detail shots left to capture which created minimal disruption to their business and customer experience.
I also opted to capture the spaces with my studio lighting, this allowed me to control the lighting and create a natural aesthetic; rather than using the shop lighting which would of added double shadows and colour tones to the imagery.
To look through the rest of the imagery from this shoot, please visit my Interiors page.
